Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers — and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
Behind the Brand is a video podcast of the best talks and performances, where the world’s leading thinkers and doers give the talk of their lives.
Follow us on Twitter
Tweets by BryanElliott
Checkout our Facebook page for exclusives
Simon Sinek: How great leaders inspire action
Subscribe to get our latest stuff by email.