The stories behind their success, and the tactics you need to grow your own brand. Founders, authors, athletes and artists, in long-form conversation.
Tomi Mikula spent more than a decade inside dealerships. Now he negotiates against them for a $1,000 flat fee. Here is when to buy, where your money disappears, and how to walk out with the deal.
Adding the Right Amount of Mischief Can Make Anything GO VIRAL. Gabe Whaley's art collective sells holy water sneakers, cartoon boots, a community-owned car and a wealth-ranking ATM. Here's what his customers buy, and how you can run the same play. Gabe Whaley…
Your Phone Taught You to Trust Nothing. Justin Willman Fills Theaters by Fooling You Honestly A week before Justin Willman sat down with me for Behind the Brand , a stranger cornered him with a theory about his career. The man kept pushing one idea. "Come on, …
Every afternoon during the 2026 Tour de France, a small crew from Eight Sleep raced the riders of UAE Team Emirates XRG to the next hotel. The crew, which the company calls the Night Shift , carried eight Pods into eight rooms, calibrated each one, and set the…
Vanessa Van Edwards studied hundreds of Shark Tank pitches and spent nearly 20 years on her new book, Conversation. Her verdict on smart founders is blunt. Here is what her playbook says about winning the room, and how she built a business where the book is th…
She sold her first AI startup, then started posting TikToks. Her mom asked if she had run out of money. I believe the best way to learn anything is to model the people who are doing what you want to do at a high level. Steal a page from Sabrina’s playbook and …
Some of the Best Advice I've Received | Seth Godin
Mel Robbins' 5-Second Rule for Acting Before You Overthink
Tony Robbins: Why Success Without Fulfillment Is Failure
Simon Sinek: Why You're Failing to Inspire Anyone
Hayley Williams: The Paramore Story, in Her Own Words
Blake Mycoskie: How to do good AND make money (TOMS)
Bryan writes the Behind the Brand column for Inc. Each feature turns an interview into lessons you can use in your business.
Why Chris Voss Uses Labels Instead of More Questions
Robert Greene: How to Build Skills That Set You Apart
Kevin O'Leary | A Salary is the Drug They Give You to Forget Your Dreams